(Aw)ChatWithAashna

"You're telling me," I groaned, staring at the blank screen. " This logo has to be  perfect ." My design director, Sarah, a woman who could turn a simple font into something so interesting, sighed dramatically.  "Listen, words are for poets. We're designers. Show, don't tell." I'd been struggling with a logo for what felt like an eternity. It was for a real estate brand, something sleek, luxururious, and memorable. My brain was a whirlwind of ideas, but they all looked like blobs on paper. How difficult could it be to make a logo, I thought to myself. " It's like trying to explain the colour purple to a blind person ," She said. Sarah raised an eyebrow.  "Exactly." She gestured to her computer screen, filled with mood boards and inspiration.  "Pinterest is for everybody, here, check these out." Tools.com- toools.design  Best typography resources and font pairings World Brand Design Soci...

Buckle up, because I'm about to take you on a whirlwind adventure – my first-ever brand photoshoot experience! As you might know, Awchat Olsen is the creative force behind some amazing brands, and this week, we were lucky enough to be part of a photoshoot for our retainer client,  Chambor , a leading makeup brand. The occasion? The launch of their new matte foundation! You might be wondering how I ended up involved in a photoshoot. Well, guess what? I got to be part of the pre-photoshoot mood board creation!  But the real magic happened when I stepped onto the set itself. It was a whirlwind of activity! There were stylists, makeup artists, photographers – everyone working together in perfect harmony. One minute I was mesmerised by the elaborate lighting setup, the next I found myself holding a hair blower, helping to create the perfect windswept look for the model! And let's not forget the vanity v...

Ah, Mondays. The universal symbol of a fresh start. But here at Awchat Olsen, Mondays hold a special place. Every Monday at 11am, our team of 11 gathers around the conference table. You see, when our director flips the switch on this neon banana lamp, it's a universal signal – the (Un)Official Monday Meeting is about to begin! We love our neon banana light! First things first, we get down to business. We map out the week's agenda, brainstorm solutions to any looming challenges, and ensure everyone's on the same page. It's like planning a week-long creative adventure, and everyone brings their A-game to the table. We share ideas on ongoing projects, offering constructive criticism and celebrating innovative approaches. It's a safe space to learn from each other and push our creative boundaries. The Meeting room! The crew! But the real magic happens after the agenda is set. We dedicate a chunk of the meeting ...

Hey everyone! Thrilled to be kicking off this blog to share my internship experience. This past week flew by in a whirlwind of new faces, exciting projects, and (let's be honest) a serious case of Mumbai's famous monsoon. Awchat & Olsen,  Mumbai College vs. Corporate Coming straight from the world of college, this first week has been an eye-opener. Don't get me wrong, I loved the flexibility and freedom of college life. There were late-night study sessions fuelled by pizza, impromptu cancelled classes, and endless discussions about everything and nothing with classmates. Here at Awchat & Olsen, the structure is different. There are set schedules, deadlines to meet, and a focus on professional communication. It's definitely an adjustment! Missing the Comfort Zone While I'm excited about the new challenges and responsibilities, there are moments where I miss the familiar comfort of college....