[Week 4] My New Design Tool Box!

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"You're telling me," I groaned, staring at the blank screen. "This logo has to be perfect."

My design director, Sarah, a woman who could turn a simple font into something so interesting, sighed dramatically. "Listen, words are for poets. We're designers. Show, don't tell."

I'd been struggling with a logo for what felt like an eternity. It was for a real estate brand, something sleek, luxururious, and memorable. My brain was a whirlwind of ideas, but they all looked like blobs on paper. How difficult could it be to make a logo, I thought to myself.

"It's like trying to explain the colour purple to a blind person," She said.

Sarah raised an eyebrow. "Exactly." She gestured to her computer screen, filled with mood boards and inspiration. "Pinterest is for everybody, here, check these out."

Tools.com- toools.design 

Best typography resources and font pairings


World Brand Design Society- worldbranddesign.com 

Best branding projects from all over the world


Colour palette inspiration- coolers.co 

Colour palette generator

I spent the next few hours diving into these digital treasure troves. I saved countless images, created endless mood boards. My desktop became a chaos of fonts, colors, and shapes.

Then came the great logo experiment. Sixty logos later, I felt like a design zombie filled with frustration. Each one was a tiny, hopeful spark, only to be extinguished by reality.

Proof that I made 60+ logos!

Sarah watched my descent into design despair with a knowing smile. "Welcome to the club," she said, handing me a coffee. "This is where the magic happens. Every 'no' gets you one step closer to a 'yes'."

With renewed determination, I plunged back into the world of visual references. I started to see patterns, connections. A font here, a colour there - it all started to come together. And just when I thought I was out of ideas, another spark ignited.

The final logo was a fusion of inspiration, trial, and error. It was the culmination of countless hours spent staring at screens, and it felt like a small victory. As I presented it to Sarah, I could see the approval in her eyes.

"You get it," she said, a rare smile spreading across her face. "Now, let's talk about the tagline..."

The (almost) final logos!


I can already see how these tools will be my go-to resources for my next project, helping me turn ideas into reality faster and more effectively. Save them for your next project and I hope they help you too!


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