[Week 12] Packaging 101

I’ve always been drawn to the world of packaging design. The idea of seeing my designs on store shelves has been a dream of mine for as long as I can remember. But as I’ve learned during my internship, there’s a lot more to packaging than just executing a pretty design on Illustrator.


Flat design


Today, I got a glimpse into the nitty-gritty of the process. Starting with a client’s reference, I was tasked with creating a KLD and a print file. This might sound like jargon, but it’s essentially the blueprint for the packaging structure and the artwork that goes on it. It taught me that you need to be able to visualise how a flat piece of cardboard will transform into a three-dimensional box. You need to have a keen eye for detail, ensuring that everything from the dimensions to the placement of the logo is spot on.


Mockup


Design school taught me a lot about aesthetics, but it didn’t quite prepare me for the practicalities of packaging design. I’m learning firsthand that understanding sizes, estimating costs, and making precise measurements is just as important as having a creative flair.

After finalising the design, we printed a test version in-house to check the dimensions and overall look.This was a crucial step in ensuring that the final product would meet the client’s expectations and fit perfectly on the shelf. This gave me a newfound appreciation for the entire packaging process.


Key line diagram


Unfortunately, I don't have a picture of my design on the shelf but hopefully one day soon I'll be able to show it to you!







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