[Week 14] Icon-structed

Recently, our agency was tasked with creating the user experience (UX) for 8848 Digital, a digital transformation company. While I'm not part of the UX/UI design team, I jumped into the project to design 20 icons for a specific part of their services.

Designing icons might seem like a simple task, but it's incredibly time-consuming and requires a keen eye for detail. It's about finding the perfect balance between simplicity and complexity, ensuring that the icons are easily recognisable and visually appealing. It's a lot more than just drawing shapes on a screen. It's about capturing the essence of a brand, understanding its values, and translating them into visual elements.

One of the first steps was to establish a consistent icon style. We wanted to create a cohesive look that aligned with 8848 Digital's brand identity. After experimenting with different colours and shapes, we settled on a single-colour icon style. Once the style was set, I was able to carry it forward throughout all 20 icons. While the process was time-consuming, the approvals were fairly straightforward. The consistency of the style made it easier for the team to make the icons look cohesive.

Of course, it was a day when the pressure was on. We were working to tight deadlines, and I had to create 20 icons in a single day. My teammate was also tasked with designing the same number of icons, so we were both under a lot of stress. But despite the tight schedule, we managed to deliver the work in time, even though that meant working 3 extra hours that day. 

Overall, it was a rewarding experience!