(Aw)ChatWithAashna

             Hey fellow designers! Ever have one of those days where you just get sucked into a book and lose all track of time? That's exactly what happened to me recently with  "Pocket Full of Do" by Chris Do . This book isn't just your typical business read, it's a treasure trove of insights and inspiration for anyone in the creative field. Chris Do, a successful entrepreneur and designer himself, shares over two decades of experience in a way that's both insightful and entertaining. It's like getting a peek inside the mind of a creative powerhouse, learning from his successes and stumbles along the way. Here's why I loved it: An array of topics:  From entrepreneurship to creativity, philosophy to business strategy, "Pocket Full of Do" covers a wide range of subjects relevant to designers. It's like a one-stop shop for fueling your creative fire. Real-life stories:  Chris doesn't just throw...

Here, I have got a chance to work on some really cool branding and packaging projects but editorial design holds a special place in my heart. So, when I got the opportunity to work on a real estate brochure, I jumped at the chance. I'm afraid I cannot mention too many details but nevertheless, I'm going to take you through my journey. The initial design phase was a whirlwind of ideas and layouts. We experimented with different styles, seeking the perfect balance of aesthetics and information. Getting the internal team on board with one concept was a challenge, involving multiple rounds of revisions and feedback. But once we locked the layout, the rest of the design seemed to flow effortlessly.  That’s when reality hit. The glamorous world of design collided with the technical demands of print. There were margins, bleed, colour profiles, and a whole lot of other jargon I wasn’t familiar with. It was a steep learning curve, a far cry ...

Monday morning blues were in full effect. I was already running late and mentally preparing for the dreaded commute when a work-from-home announcement saved the day. After a well-deserved extra hour of sleep, I settled into my makeshift home office with a cup of chai. While I miss the office banter, there's something undeniably relaxing about working in pyjamas.   

I wanted to share a bit about working on the brand, My Milestones , a premium kids wear brand. I joined the team after the initial branding phase but have been lucky enough to get involved in some interesting parts of the whole project.  Recently, I had the opportunity to be on set for our 6-9 month old photoshoot.  While the babies were undeniably adorable, the day was long and filled with the usual challenges of a photoshoot. It was a constant battle of playing peek-a-boo, singing silly songs, and even pretending to be a shark to elicit a giggle. We danced, we jumped, we made ridiculous faces - all in the name of capturing the perfect shot.  It was a good experience to see firsthand the amount of work that goes into creating images for a brand. On a different note, I've also been working on the investor deck for this brand.  This has been a steep learning curve as I'm new to the business side of things. It’s ch...