[Week 5] Babies and Business
I wanted to share a bit about working on the brand, My Milestones, a premium kids wear brand. I joined the team after the initial branding phase but have been lucky enough to get involved in some interesting parts of the whole project.
Recently, I had the opportunity to be on set for our 6-9 month old photoshoot. While the babies were undeniably adorable, the day was long and filled with the usual challenges of a photoshoot. It was a constant battle of playing peek-a-boo, singing silly songs, and even pretending to be a shark to elicit a giggle. We danced, we jumped, we made ridiculous faces - all in the name of capturing the perfect shot. It was a good experience to see firsthand the amount of work that goes into creating images for a brand.
On a different note, I've also been working on the investor deck for this brand. This has been a steep learning curve as I'm new to the business side of things. It’s challenging but rewarding to understand the numbers and strategies behind building a successful brand. It took a lot of research work to understand how numbers and graphs can be 'designed' to get investors on board.
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