[Week 7] Brochure Breakdown

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Here, I have got a chance to work on some really cool branding and packaging projects but editorial design holds a special place in my heart. So, when I got the opportunity to work on a real estate brochure, I jumped at the chance. I'm afraid I cannot mention too many details but nevertheless, I'm going to take you through my journey.

The initial design phase was a whirlwind of ideas and layouts. We experimented with different styles, seeking the perfect balance of aesthetics and information. Getting the internal team on board with one concept was a challenge, involving multiple rounds of revisions and feedback. But once we locked the layout, the rest of the design seemed to flow effortlessly. 

That’s when reality hit. The glamorous world of design collided with the technical demands of print. There were margins, bleed, colour profiles, and a whole lot of other jargon I wasn’t familiar with. It was a steep learning curve, a far cry from the carefree days of college projects.

Despite the challenges, I really enjoyed working on the project and I can’t wait to share some of the pages with you! 










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