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I've often been told that the smallest details can significantly impact the overall appeal of a project. One such detail that often gets overlooked is the location map in a real estate brochure. However, in our recent real estate project involving three distinct properties from the same builder, we realised the potential of a well-crafted location map to elevate the entire brochure experience. The Challenge: Our client, a renowned real estate developer, had three projects in different locations: a luxury property and two affordable yet premium housing developments. The challenge was to create location maps that not only accurately depicted the properties' locations but also aligned with the unique branding and positioning of each project. The Solution: Custom Location Maps We decided to go beyond the standard Google Maps screenshot and create custom location maps that would be both informative and visually appealing. Here's how we approached it: Style and Concept: Luxury Pr...

I actually learnt how to make a presentation. You would probably think what is there to learn in that. I thought the same.  I've always thought that doing the final design was the most important part, but I was wrong. The way you present your work can make or break its impact. I recently had the opportunity to learn the ins and outs of presentation design. It turns out there's a lot more to it than just slapping together a bunch of slides. This is something that you do not learn in design school. Probably comes to some people naturally but there should be a certain sense of how you think of presenting your work effectively. The flow, structure, and even the amount of information on each page are all crucial elements. One of the most interesting things I learned was about "hygiene checks." These are little details that can make a big difference in the overall presentation. Things like font consistency, colour palettes, and even the spacing between elements can all affe...

Recently, our agency was tasked with creating the user experience (UX) for 8848 Digital, a digital transformation company. While I'm not part of the UX/UI design team, I jumped into the project to design 20 icons for a specific part of their services. Designing icons might seem like a simple task, but it's incredibly time-consuming and requires a keen eye for detail. It's about finding the perfect balance between simplicity and complexity, ensuring that the icons are easily recognisable and visually appealing. It's a lot more than just drawing shapes on a screen. It's about capturing the essence of a brand, understanding its values, and translating them into visual elements. One of the first steps was to establish a consistent icon style. We wanted to create a cohesive look that aligned with 8848 Digital's brand identity. After experimenting with different colours and shapes, we settled on a single-colour icon style. Once the style was set, I was able to carry i...