[Week 16] A mapped out location

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I've often been told that the smallest details can significantly impact the overall appeal of a project. One such detail that often gets overlooked is the location map in a real estate brochure. However, in our recent real estate project involving three distinct properties from the same builder, we realised the potential of a well-crafted location map to elevate the entire brochure experience.

The Challenge:

Our client, a renowned real estate developer, had three projects in different locations: a luxury property and two affordable yet premium housing developments. The challenge was to create location maps that not only accurately depicted the properties' locations but also aligned with the unique branding and positioning of each project.

The Solution: Custom Location Maps

We decided to go beyond the standard Google Maps screenshot and create custom location maps that would be both informative and visually appealing. Here's how we approached it:

  1. Style and Concept:

    • Luxury Property: We opted for a minimalist, symmetrical design with a focus on clean lines and muted colours like beige and white. The map was designed to evoke a sense of exclusivity and sophistication.
    • Affordable Premium Properties: For these projects, we chose a more vibrant and energetic style. The maps incorporated bold colours like premium shades of green and blue and dynamic, flowing lines to create a sense of excitement and modernity.

  2. Detailed and Intricate:

    • We meticulously marked all essential nearby landmarks, such as schools, hospitals, shopping malls, and recreational areas.
    • We ensured that the map was easy to read and understand, with clear labelling and a visually appealing layout which is the most important brief.
    • We paid close attention to the typography and color palette to ensure consistency with the overall branding of the projects.

  3. Custom Design:

    • We didn't simply rely on an existing google map style. Instead, we drew inspiration from various sources and created a unique design that perfectly complemented each project's positioning.

By taking a creative and personalised approach to location maps, we were able to transform these seemingly mundane elements into powerful visual tools that enhanced the overall impact of the brochures.


Luxury property 


Premium property


Affordable property





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