(Aw)ChatWithAashna

It's hard to believe that my 5-month internship at Awchat and Olsen is coming to an end. As I reflect on this journey, a mix of emotions washes over me. There were days filled with joy, excitement, and a sense of accomplishment. I worked on projects that challenged me, pushed me out of my comfort zone, and helped me grow. And then, there were the not-so-fun days, the difficult projects, and the steep learning curves. Looking back, this internship has been more than just a professional experience. It's been a glimpse into the future, a taste of what my life might look like for the next few decades. And I'm thrilled to say, I'm ready for it! As I wrap up my final semester at school, I'm filled with a renewed sense of purpose and excitement. I'm eager to graduate and embark on this new chapter. A heartfelt thank you to Awchat and Olsen for giving me this incredible opportunity and to Ecole intuit Lab for making this 4 year journey so enjoyable! A visual recap of my...

As an intern, I always dreamt of taking on a project from start to finish. And recently, I had the incredible opportunity to do just that. I was tasked with designing the logo and branding deck for  Pebble House , a luxurious commercial building that seamlessly blends work, play, and relaxation. The Conceptual Phase: A Smooth Start The initial brief was straightforward: a clean, modern, edgy logo that reflected the building's unique concept. I dived into the conceptualization phase, brainstorming and sketching various ideas. I eventually came up with three distinct identity design options to present to the client. Typography: A Challenging Hurdle While the conceptualization was relatively smooth, I encountered a significant roadblock: typography. I realized that my typography skills needed significant improvement. Fortunately, my mentor, Salil Awchat, provided invaluable guidance and support throughout the process. His expertise was instrumental in helping me refine the typography ...

This week was a refreshing change from the usual design grind. We had a new client from Goa, a purveyor of exquisite, artisanal gin distilled from the heart of the Goan forests. This wasn't just any gin; it was a premium, handcrafted spirit, made with botanicals and a unique distillation process. The client visited our office, sharing samples and their vision for the brand. It was an inspiring experience, a glimpse into the world of craft spirits. Our task was to design packaging that would reflect the premium nature of the product and ensure it stood out on the shelves. We presented three distinct concepts, each with its own unique aesthetic. For one of these concepts, I collaborated with a senior designer, working on a specific aspect of the design. One of the most exciting parts of this project was the opportunity to create physical prototypes. While digital designs look great on screen, translating them into tangible products can often reveal unexpected challenges. We printed v...

I'm thrilled to share that my first project with the agency is now live! It's a proud moment for me as a designer, and I'm excited to see my work contributing to their brand. If you recall, I previously shared the process of creating a set of icons for 8848 Digital. It is a digital transformation and leading software development company that specialises in developing custom solutions for businesses across various industries. As a certified silver partner of ERPNext/ Frappe, they provide top-notch ERP solutions that help businesses manage their operations efficiently. From initial brainstorming to the final pixel-perfect icon set, it was a journey filled with creativity and problem-solving. Now, seeing these icons in action on the website is incredibly rewarding. It's a testament to the collaborative effort between the agency and the 8848 Digital team. I'm grateful for the opportunity to work on such a project. This is just the beginning of my journey as a designer. ...