[Week 18] Bottle to Shelf: The week of spirit packaging

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This week was a refreshing change from the usual design grind. We had a new client from Goa, a purveyor of exquisite, artisanal gin distilled from the heart of the Goan forests. This wasn't just any gin; it was a premium, handcrafted spirit, made with botanicals and a unique distillation process. The client visited our office, sharing samples and their vision for the brand. It was an inspiring experience, a glimpse into the world of craft spirits.

Our task was to design packaging that would reflect the premium nature of the product and ensure it stood out on the shelves. We presented three distinct concepts, each with its own unique aesthetic. For one of these concepts, I collaborated with a senior designer, working on a specific aspect of the design.

One of the most exciting parts of this project was the opportunity to create physical prototypes. While digital designs look great on screen, translating them into tangible products can often reveal unexpected challenges. We printed various test samples, experimenting with different materials and sizes to find the perfect match for the gin packaging.

I also had the chance to design a brand identity for one of the concepts. The packaging was already finalised, so I focused on creating a logo that complemented the existing design and captured the essence of the brand.

While the concept I worked on wasn't ultimately selected, the entire experience was incredibly rewarding. It was a week filled with creativity, collaboration, and a healthy dose of inspiration.


What my work desk looked like most of the week- prototypes, samples and test prints :)
Trying to visualise the identity based on the packaging finalised.

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